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From the greatest risks come the greatest rewards. A primary distinction of RAN’s campaigns has been the nerve to challenge some of the largest institutions in the world whose business models rely on the destruction of our environment, health and climate. RAN was one of the first organizations inside the U.S. to actively campaign against the World Bank, the International Monetary Fund (IMF) and the International Finance Corporation (IFC) – the three largest intergovernmental financial institutions controlling large amounts of the planet’s monetary wealth.
Another distinction has been RAN’s persistent strategy of focusing on corporations as an avenue of change. RAN was one of the first organizations to develop a corporate campaign model aimed at holding companies accountable in the court of public opinion. At the time, asking companies like Burger King to institute voluntary environmental policies was a risky departure from traditional activist tactics that focused on the political and legal systems. RAN blended this new strategic focus with traditional direct action techniques: sit-ins, protests, and other public displays of dissent.