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How To Challenge Pepsi

Pepsi_infographic.pngThank you for signing up to join the global movement of activists taking action to #ChallengePepsi! This is an incredibly powerful tactic, interrupting PepsiCo’s business at the point-of-sale with its customers. Check out the tools below to get started today.

PepsiCo has set the 30th of October as the deadline for publishing its Action Plan, a time-bound plan that will outline how or if it will demand an end to deforestation, climate pollution and human rights abuses from Indofood, its joint-venture partner in Indonesia. That means that between now and October 30th, we need to have a huge impact with this tactic by declaring PepsiCo machines and store displays “Out of Order” and ensuring that PepsiCo representatives see your work around the world.

PepsiCo's Indonesia-sized loophole is not in order with a responsible palm oil policy. You can read more about how destructive Indofood is in our recently released report available at the bottom of this page. Exposing this loophole and demanding PepsiCo do better is why we’re asking you to #ChallengePepsi

You can stand with communities fighting to protect their lands, livelihoods and Indonesia’s rainforests from companies driving the expansion of the palm oil used in PepsiCo’s snack foods. Take action today to tell PepsiCo that all its products, wherever they are sold, must be free of community land theft, worker harassment and abuse, deforestation, or climate pollution through rampant forest fires and peatlands clearance.


Follow these easy steps to #ChallengePepsi:

  1. Download “Out Of Order” signs (or make your own with similar messaging)
  2. Take Action - Post “Out of Order” signs on Pepsi vending machines, soda fountains, or store displays (including Frito Lay machines, which are owned by PepsiCo). This is simple and fun––but more importantly, it gets our message directly between PepsiCo and its customers. Need help finding a PepsiCo machine? Here are a few places we’ve spotted them.

  3. Make Your Action Public - Sharing the image of your sign is one of the most important parts of this action! We need to ensure that PepsiCo sees that people worldwide are demanding change. Your photo doesn’t need to be high quality––a simple cell phone picture is great. There are 3 ways we recommend sharing your photos:

    • You can upload to Facebook––either directly to your page, making sure that the post settings are set to “Public” and you’ve used the tag #ChallengePepsi, or by uploading directly to Pepsi’s Facebook page with the same hashtag. Either one is great.

    • You can Tweet your photo––please include the location and the @Pepsi handle along with the #ChallengePepsi hashtag

    • You can email us your photos at If you email us, please include your location in the email! 


We need this tactic to catch fire so we can show PepsiCo that people around the world are standing with Indonesia.
We are standing up against land grabbing.
We are standing up against modern day slavery
We are standing up against deforestation and climate pollution.
We are standing in solidarity with communities in Indonesia fighting to stop the expansion of Conflict Palm Oil on their lands.

Stand with us. Stand with Indonesia.
Take action today, and tomorrow, and every day until the 30th of October.

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