We Gave Liberty’s ads a makeover to reveal its dirty secrets!

Liberty Mutual dishes out a whopping $435 million on advertising EVERY year telling you to “only pay for what you need” — but they’re NOT telling you about the climate damage they cause every year.

We “fixed” their ads to reflect what it would really look like if Liberty keeps providing insurance for fossil fuels that destroy our climate and violate human rights. Will you help us share this message with Liberty Mutual executives?

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CEO

David

Long

Liberty Mutual

My message to David Long,

To tackle the climate crisis and ensure that Indigenous rights are respected globally, Liberty needs to scale up its ambition and translate words to concrete action urgently. The company’s current climate commitments on coal and renewable energy remain far from aligning with a safe and just climate future.

Climate scientists and energy modelers have made it clear: no new fossil fuel infrastructure can be built and existing infrastructure must be phased out rapidly to limit warming to 1.5ºC. This means that Liberty must immediately stop insuring new fossil fuel projects today.

However, Liberty Mutual is currently moving in the wrong direction. Although you wouldn’t know it from Liberty’s ad campaigns, it is one of the largest fossil fuel insurers in the world, underwriting projects like oil and gas pipelines operated by TC Energy and Trans Mountain and investing in new coal mines.

That’s why I wanted to make sure that you saw these new ads that set the record straight on Liberty Mutual’s climate and human rights record: https://www.ran.org/press-releases/guerilla-advertising-campaign-takes-aim-at-liberty-mutuals-fossil-fuel-business/.

If Liberty continues with fossil fuel business as usual, I will be compelled to keep spotlighting the company’s role in propping up fossil fuel expansion and encourage my family, friends, and institutions to cancel their policies with Liberty Mutual.

As the window for urgent climate action closes, I urge you to use your power within the company to push for policies ruling out support for new fossil fuel projects and for respecting Indigenous rights.

Thank you,

{user_data~First Name} {user_data~Last Name}

CMO

Jenna

Lebel

Liberty Mutual Insurance

My message to Jenna Lebel,

To tackle the climate crisis and ensure that Indigenous rights are respected globally, Liberty needs to scale up its ambition and translate words to concrete action urgently. The company’s current climate commitments on coal and renewable energy remain far from aligning with a safe and just climate future.

Climate scientists and energy modelers have made it clear: no new fossil fuel infrastructure can be built and existing infrastructure must be phased out rapidly to limit warming to 1.5ºC. This means that Liberty must immediately stop insuring new fossil fuel projects today.

However, Liberty Mutual is currently moving in the wrong direction. Although you wouldn’t know it from Liberty’s ad campaigns, it is one of the largest fossil fuel insurers in the world, underwriting projects like oil and gas pipelines operated by TC Energy and Trans Mountain and investing in new coal mines.

That’s why I wanted to make sure that you saw these new ads that set the record straight on Liberty Mutual’s climate and human rights record: https://www.ran.org/press-releases/guerilla-advertising-campaign-takes-aim-at-liberty-mutuals-fossil-fuel-business/.

If Liberty continues with fossil fuel business as usual, I will be compelled to keep spotlighting the company’s role in propping up fossil fuel expansion and encourage my family, friends, and institutions to cancel their policies with Liberty Mutual.

As the window for urgent climate action closes, I urge you to use your power within the company to push for policies ruling out support for new fossil fuel projects and for respecting Indigenous rights.

Thank you,

{user_data~First Name} {user_data~Last Name}

Chief Experience Officer

Emily

Fink

Liberty Mutual Insurance

My message to Emily Fink,

To tackle the climate crisis and ensure that Indigenous rights are respected globally, Liberty needs to scale up its ambition and translate words to concrete action urgently. The company’s current climate commitments on coal and renewable energy remain far from aligning with a safe and just climate future.

Climate scientists and energy modelers have made it clear: no new fossil fuel infrastructure can be built and existing infrastructure must be phased out rapidly to limit warming to 1.5ºC. This means that Liberty must immediately stop insuring new fossil fuel projects today.

However, Liberty Mutual is currently moving in the wrong direction. Although you wouldn’t know it from Liberty’s ad campaigns, it is one of the largest fossil fuel insurers in the world, underwriting projects like oil and gas pipelines operated by TC Energy and Trans Mountain and investing in new coal mines.

That’s why I wanted to make sure that you saw these new ads that set the record straight on Liberty Mutual’s climate and human rights record: https://www.ran.org/press-releases/guerilla-advertising-campaign-takes-aim-at-liberty-mutuals-fossil-fuel-business/.

If Liberty continues with fossil fuel business as usual, I will be compelled to keep spotlighting the company’s role in propping up fossil fuel expansion and encourage my family, friends, and institutions to cancel their policies with Liberty Mutual.

As the window for urgent climate action closes, I urge you to use your power within the company to push for policies ruling out support for new fossil fuel projects and for respecting Indigenous rights.

Thank you,

{user_data~First Name} {user_data~Last Name}

Head of PR

Gina

Anderson

Liberty Mutual Insurance

My message to Gina Anderson,

To tackle the climate crisis and ensure that Indigenous rights are respected globally, Liberty needs to scale up its ambition and translate words to concrete action urgently. The company’s current climate commitments on coal and renewable energy remain far from aligning with a safe and just climate future.

Climate scientists and energy modelers have made it clear: no new fossil fuel infrastructure can be built and existing infrastructure must be phased out rapidly to limit warming to 1.5ºC. This means that Liberty must immediately stop insuring new fossil fuel projects today.

However, Liberty Mutual is currently moving in the wrong direction. Although you wouldn’t know it from Liberty’s ad campaigns, it is one of the largest fossil fuel insurers in the world, underwriting projects like oil and gas pipelines operated by TC Energy and Trans Mountain and investing in new coal mines.

That’s why I wanted to make sure that you saw these new ads that set the record straight on Liberty Mutual’s climate and human rights record: https://www.ran.org/press-releases/guerilla-advertising-campaign-takes-aim-at-liberty-mutuals-fossil-fuel-business/.

If Liberty continues with fossil fuel business as usual, I will be compelled to keep spotlighting the company’s role in propping up fossil fuel expansion and encourage my family, friends, and institutions to cancel their policies with Liberty Mutual.

As the window for urgent climate action closes, I urge you to use your power within the company to push for policies ruling out support for new fossil fuel projects and for respecting Indigenous rights.

Thank you,

{user_data~First Name} {user_data~Last Name}