Do companies like Coca-Cola, Procter & Gamble, GE and Toyota really want to be “proud sponsors” of an Olympics tied to rainforest destruction and human rights abuses?
Well, that’s exactly what they’re doing by sponsoring the Tokyo 2020 Olympics.
It’s time to hold Olympic partners accountable and to demand they stop sponsoring the Olympics until Tokyo 2020 cleans up its supply chain.
There’s just no pride in sponsoring destruction.
Dear Olympic Sponsor:
I was shocked to learn that large areas of tropical rainforests have been cleared and made into plywood for construction of the Tokyo 2020 Olympic venues.
I am equally concerned that Tokyo 2020 has been sourcing wood from a company engaged in land grabbing and human rights abuses.
Olympic organizers claim that "Sustainability is at the heart of the Olympic Movement," but there is nothing sustainable about chopping down rainforests and destroying peoples' livelihoods.
Before any further damage is done, the Tokyo 2020 Olympic organizers must commit to protecting rainforests and respecting human rights throughout the Olympic supply chain, without exception, and clearly demonstrate that they are keeping their promise.
As Olympic Sponsors, I urge you to appeal to the Olympic organizers to explicitly exclude suppliers involved in rainforest destruction and human rights violations, and to reevaluate your sponsorship of the Tokyo 2020 Olympics if they fail to take concrete action.